Find the Demand Competitors Capture.
Explain Why. Know What to Attack Next.
Not AI SEO. Not a visibility dashboard. AppNexa is the operating system for competitive demand: discover what rivals win, map their 85% third-party proof, deploy targeted attacks, and attribute pipeline impact.
Dominant rivals captured 77% of pre-purchase queries.
Modeled Uncaptured Demand
Comparison query
$61,000 ARR
“Best CRM for recruiting agencies” displacement asset.
Free competitive demand audit · Your site plus two competitors · Takes 60 seconds
Simulate Your Uncaptured Demand & Payback
Drag your current ARR and select your tracked competitors to model uncaptured pipeline, attack payback speed, and annual ROI.
Uncaptured Commercial Pipeline
$$276k/ year
3.5 Weeks
Average asset break-even
5 Attacks
Ranked by payback ÷ effort
Your 3 Highest-Value Attacks
$1.24M modeled uncaptured demand. 23% currently captured. Don't dump 500 tasks on your growth team — focus on the three attacks with the highest return per day.
“Best CRM for recruitment agencies”
Create agency comparison asset · Feature in 7 cited sources · 5 community threads
$61,000 ARR
“Cloud database with automated compliance”
Displace rival on 4 cited publisher roundups · Deploy live benchmark page
$42,000 ARR
“Lightweight Linear alternative for client projects”
Participate in 8 active Reddit & Slack buyer discussions where rules permit
$27,000 ARR
Experiment Ledger (Accountability)
Verified ImpactBaseline → Intervention → 30/60/90-day outcome measurement.
Show The Math Standard
Demand × Attainable Capture × Qualified Visit Rate × Lead Rate × Win Rate × ACV = Modeled Pipeline
Not a One-Time Report. A Continuous System.
Reports get opened once and forgotten. AppNexa provides 5 continuous reasons to return every Monday as your category demand shifts.
1. Command Center
The Monday executive overview: net demand deltas (+$42k new, +$31k won, -$19k decayed), top 3 priority attacks, and active experiment attribution.
2. Demand Radar
Continuous live monitoring of surging queries (+31%), competitor topic expansions, publisher citations, and $230k Demand at Risk before rivals lock placement.
3. Attack Center
Every gap turns into a prioritized attack vector: exact target prompt, winning competitor, required effort (2–4d), modeled ARR, and one-click experiment launch.
4. Intelligence Memory
Your company's proprietary acquisition playbook. Historical win rates by intervention pattern (comparison 72%, reviews 61%) and accumulated market memory.
The Weekly Ritual: Monday Growth Brief
Delivered to your inbox & Slack every Monday at 8:00 AM
“Why am I being notified? Salesforce appeared in 41% of newly observed buyer questions this week, up from 12%. Combined opportunity: $31k–$47k modeled annual pipeline.”
Why Competitors Win Buyer Moments
Not a vanity percentage. The exact third-party comparison pages, review threads, and publisher citations sending buyers their way.
9
Inspect Dossier →Comparison pages
Third-party roundups that name them and omit you.
11
Inspect Dossier →YouTube videos
Walkthroughs and reviews the buyer watches before booking a demo.
17
Inspect Dossier →Community threads
Reddit and Slack discussions where their name is the default answer.
23
Inspect Dossier →AI citations
Answers that cite them as the source of truth for this question.
6
Inspect Dossier →Industry publishers
Recurring sources the models keep leaning on.
85%
Inspect Dossier →Third-party proof
AirOps & AppNexa data: rival lead comes from independent sources, not their website.
💡 Key takeaway: Rival advantage comes overwhelmingly from third-party proof surfaces — exactly what you can claim and build without their permission.
Calibrated against leaders across B2B SaaS
Find Out What Competitors Are Taking
Enter your website and two rivals. We will price your three biggest shared gaps and output your first actionable attack plan.